News

esome becomes Twitter Official Partner

We are proud to announce that we have once again proven our Twitter advertising expertise and are rewarded with the Twitter Official Partner badge. After having become a fully integrated Twitter Ads partner in April 2016 we intensified the collaboration with Twitter and are now officially recognized by Twitter for our planning and execution expertise on the social media platform. Working with the first German Twitter Official Partner, our clients will benefit from early access to new features.

Facebook Advertising for Christmas

By booking your Christmas campaigns early with Reach & Frequency on Facebook, you will save money and get a lot more for your budget.

Advertising on Snapchat

Snapchat scores by adding a number of new advertising possibilities to the German market, but advertisers react reluctant so far. That's why we will explain the different ad formats and how to use this platform best, in our Snapchat Special. 

Netzwirtschaft: An interview with Manuel König

Co-founder and Chief Strategy Officer at esome advertising, Manuel König, accounts for exclusive customer relations, the development of holistic media solutions as well as the internationalization of the company.

Website Custom Audiences explained

One of the supreme disciplines in Marketing is winning new customers: first of all, the potentially new customers have to be indicated to the portfolio of the advertiser and have to be convinced, that this is exactly what they require to fulfill their needs. At this point it is a lot more easy to adress people, who have already been active or purchased something on the providers website. Through Facebook Retargeting providers have a lot of different possibilities to (re-)activate their clients or interested user. 

Less is more: Which channel suits my marketing objectives best?

The social media world is chaning permanently and becomes more complex as new platforms enter the market. Almost on a daily basis innovations require fundamental knowledge about the different social networks and the comprehension of how to use them wisely. 

esome launches intelligent weather targeting feature

esome advertising launches a new weather targeting feature which enables esome to adjust social media campaigns subject to local weather conditions. The new targeting feature supports all Facebook as well as Instagram formats. 

esome recruits Jan Heidenreich as Chief Commercial Officer

esome advertising announces the nomination of Jan Heidenreich as Chief Commercial Officer. He will drive the direct client business and the expansion to international markets with his longtime experience in the digital media industrie.

esome recognized as member of Instagram Partner Program

esome advertising announced that it was recognized as one of the initial members of the Instagram Partner Program, a new program that distinguishes companies and their capabilities to run effective advertising campaigns, manage communities, source and deliver content on Instagram.

Expanded solution for CRM based targeting on Facebook

In partnership with Acxiom, a leading service provider for data, analytics and software-as-a-service-solutions, esome offers an automated solution for using offline customer data for Facebook advertisting.

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